In January of 2012 Jeep once again stepped up to the plate and sponsored ESPN’s Winter X games. And seeing has how it was the tenth time the iconic automaker has sponsored the event they upped their game and wowed the crowds.
One of the biggest events of the year for Jeep at the Winter X games was this thing they called the “Jeep Arctic Yeti Dig”. The basic idea: Jeep randomly selected 7 contestants to participate in the dig. These lucky folks got the opportunity to dig through a 20 foot by 20 foot patch of snow.
Their goal was to dig through the snow and find the Jeep Yeti Dig medallion. The lucky person who found the medallion would be the winner of a brand new 2012 Jeep Wrangler Arctic Edition. This year’s winner was Spokane, Washington’s Kerry Boston.
Another huge part of the Jeep Winter X games as the “Jeep Tag Shop”. Game attendees were able to hang out in this 20 foot by 20 foot structure that served as the hub for all the Jeep-centric activities. People got a chance to talk shop with the Jeep specialists, meet some of the athletes participating in Jeep Winter X Games and also people were able to enter for their chance to win cool Rossingol ski and snowboard gear.
Jeep didn’t keep their excitement for the games contained to the park activities. They also unleashed 2 brand new commercials during the ESPN and ESPN2 broadcasts. The commercials showcased the new 2012 Jeep Wrangler Arctic Edition. One of them was called “A Little Snow” and the other was called “Avalanche.” Both commercials fit perfectly with the Winter X Games and the Jeep brand.
The basic premise of the ads was to show people that this arctic edition was perfectly suited for people who live in areas that get a lot of snow. Many Jeep owners who live in the colder regions feel as if they get the short end of the stick because they don’t get a chance to go wheeling during the colder times of the year, but now, with this new arctic edition even people who live in cold areas can use their Jeeps 24/7 365!
Overall the Jeep Winter X Games were a huge success for both the organizers and the main sponsor Jeep. It was also a huge success for people who love winter x games sports and also love everything Jeep!