What better sporting event for Jeep to sponsor than the X Games. The world’s most intense sports meet the best and most popular off-roading vehicle – the Jeep Wrangler. One lucky fan received more than just a fun, snow filled weekend.
What starts with a wild commercial depicting a jeep fling down a mountainside while being chased by an avalanche eventually turns into a fair representation of Jeep’s commitment to the Aspen X Games. Many will tell you Jeep is trying to bring a younger generation of buyers to the Jeep legacy and sponsoring extreme outdoor events is a perfect way to do it. Between backflips and insane snowmobile stunts, Jeep gave away a 10th Anniversary Edition Rubicon to one lucky Facebook fan who noticed the competition on their page. Winning a new Rubi is never a bad thing and when all you have to do is aimlessly browse Facebook it’s even better.
It seems like Jeep has been doing a lot more advertising lately, especially at bigger events like the Philly Auto Show where they had by-far the largest section of floor space and featured an indoor off-roading course. Could this be Jeep’s way of saying they have big plans for the coming years, maybe even a few new additions to the Jeep lineup? Seeing as they are pushing hard towards further overseas expansion this is a likely scenario. We’ll just have to wait and see.