Jeep unveils 2013 Wrangler and Grand Cherokee concept vehicles for the 47th annual Moab Easter Jeep Safari.
Each year, the Red Rock 4-Wheelers, an off-roading club out of Moab, Utah hosts the Easter Jeep Safari. The 9-day long event is partially sponsored by Jeep and is used by the company as a staging area to unveil their newest concept Jeeps. This year, Jeep brought 6 new vehicles which included 5 Wranglers and a 3.0L diesel powered Grand Cherokee. Like the previous year, all of Jeep’s custom concept Wranglers came completely decked out for off-roading and ready for whatever the Moab could throw at them.
Jeep’s Role at the Moab Easter Jeep Safari
In addition to sponsoring part of the event, Jeep takes their newest concept vehicles out on the trails, side-by-side with customers and enthusiasts, and shows off the functionality of each concept Jeep. Ford Jeep, the event is as much about interacting directly with their loyal customer base as it is a chance to show off the brand’s vehicles. The concept vehicles themselves are another way Jeep communicates with their supporters. By showing they are still relevant and understand why people love their Jeeps so much, they are able to continue to offer new Wrangler vehicles without changing what everyone loves about the older models.
“Moab is a big event for us and we build [Jeeps] specifically to bring and debut out here. What that allows us to do is open our heads and let people see what we’re thinking and what we think about Jeeps”
For those who may not know him, Mark Allen is Jeep’s Head of Product Design and was speaking to the Wrangler community on behalf of Jeep. He was stressing the importance of the communities of loyal Jeep followers and the pivotal role the Jeep aftermarket plays in the continued success of the brand. Without a lively Wrangler aftermarket and the manufacturing of supporting parts, the 4×4 community and Jeep itself would not be as strongly united as they are today.
The 2013 Concept Jeeps
Each vehicle takes on its own identity and purpose. One of the favored concepts from 2011, Pork Chop, was revived in the form of the 3,000lb “Stitch” concept vehicle this year. Here’s a rundown of each concept Jeep’s specs:
Wrangler – Stitch
A lightweight Wrangler based on the 2013 Rubicon, the Stitch as it’s called has a surprising curb weight of only 3k lbs and features: 2013 Dodge Viper seats, a custom carbon fiber hood, chrome moly roll cage, full-traction lower control arms, aluminum floor pans and fuel tank, a cold air intake, 35 inch tires with 17 inch all aluminum wheels, new axles with 4.88 gears, front and rear lockers, and an upgraded driveshaft and shocks.
Wrangler – Recon
Wrangler – Sand Trooper 2
Another powerful Wrangler, the Sand Trooper 2 has a 5.7L Hemi V8 with 375HP and 400 ft.-lb. of torque. This monster has a set of 40 inch tires, the largest out of the six concept Jeeps.
Grand Cherokee – TrailHawk 2
A 2014 Grand Cherokee with the all new EcoDiesel engine and 35 Inch tires.
Wrangler – Flattop
Flattop’s call to fame is its custom windowless 1-piece hard top and metallic sandstone paint job. Don’t be fooled by the facy paint, mind you. This Wrangler is still a 100% capable off-roading machine, carrying upgraded front and rear axles, air lockers, sway bars, beefed up control arms, shocks, bump stops and 37 inch tires.
Wrangler – Slim
Slim is, well, the slimmest of all the Jeeps in terms of over-the-top performance. It still retains the 3.6L V6 with a 3.73 anti-spin axle and has 17 inch wheels and a special edition front bumper.
Check out more pictures from the Moab Easter Jeep Safari on Jeep’s Facebook page.
Which of the 2013 Wrangler concept Jeeps is your favorite?