Fiat Chrysler’s CEO Sergio Machionne announced a 5 year plan for the Jeep brand.
An ambitious plan was announced on Tuesday that outlines details including discontinuing some existing models and adding new models as well as changing the production process and sales structure.
The goal of the changes would be to increase sales for Chrysler as a whole from 4.4 million in 2013 to 7 million in 2018, with Jeep being the biggest part of that by increasing units sold from 732,000 to 1.9 million by 2018. To do this Jeep will be launching two new brands in the next 5 years.
The Jeep Renegade is slated for release in 2017 while we’ll have to wait until 2018 for the Jeep to bring back the Grand Wagoneer name plate. The Renegade is designed to fill the compact crossover market while the Wagoneer will be the largest vehicle Jeep has to offer with a 3rd row of seats. Along with these additions Jeep announced some discontinuations. Both the Patriot and the Compass will be lost at the end of 2016.
To compliment the new models there will be mid-cycle redesigns of the Renegade, Compass, Cherokee and Grand Cherokee. Based on the short amount of time between these redesigns, we can say that staying fresh and up-to-date is a focus of the brands sales plan
To facilitate distribution of these new vehicles, 1,300 new dealerships are planned. Most of these will reside in Latin America and Europe. Along with expanding the number of retail locations world wide, Jeep will also focus on expanding production to five additional countries bringing the total to 6.
Every time there is a new model of any vehicle the owners of the previous model will push back initially. A good example of that is the TJ owners feeling that the JK was a disgrace to the Jeep name when it was first launched in 2007. However as time goes by the new models are accepted by the purists and new owners alike. We are excited to see what the new models do for the Jeep brand and especially for the new Wrangler in 2017.
Photo Credit: MotorTrend and Automobile Mag